Levi’s: Finding Inspiration in Maine

By Annemarie Ahearn

On July 24th, the San Francisco-based creative team from Levi’s, accompanied by a group of editors, came to Salt Water Farm at sunset for sour cherry cocktails, a selection of locally crafted beers and a spread of garden crudite and local charcuterie.

They traveled to Maine to reveal the inspiration behind their Fall 2012 line:  the coastal landscape, the ocean, and generations-long traditions of handmade crafts.  Their journey started in Portland and they gradually made it Down East, stopping along the way at Fore Street, Swans Island Blankets, Salt Water Farm, the Haystack School and a number of other destinations.

It’s always a pleasure to host a group that has traveled all the way from the West Coast and show them what life is like here in Maine.

Here are some photos, shared by the editors of Grungy Gentleman, Honestly WTF and Highsnobiety.  Check out Refinery 29’s write-up of the Levi’s visit here.

Wiscasset lobster shack. Photo by Jace Lipstein.

The group takes in the ocean view. Photo by Peter Williams.

Photo by Jace Lipstein.

Shelves of wool at Swans Island Blanket Co. Photo by Jace Lipstein.

Levi’s Kelly Moss and Ibby Clifford touring Swans Island Blanket Co. in Lincolnville. Photo by Jace Lipstein. 

Also check out this stunning video of Maine inspiration from the Levi’s team.